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Sungchul Kim, president and head of the Mobile Display Business for Samsung Display, was awarded the 2021 Karl Ferdinand Braun Prize by the Society of Information (SID). Dr.Kim is recognized for contributing to the successful launch of mass-production of high-resolution AMOLED displays with LTPS (Low-Temperature Polysilicon) technology. The SID, an authoritative industry organization for displays founded in 1962, created this prize in 1987 in honor of the German physicist and Nobel Laureate Karl Ferdinand Braun, who invented the cathode-ray tube (CRT). The Karl Ferdinand Braun Prize with the highest authority is awarded for outstanding technical achievement in the display industry, honoring those who have pioneered the underpinning commercial displays. With winning the award, the SID introduced his outstanding achievements, such as slimming the display with the adoption of “On-Cell-Touch” touch-sensing, development of flexible OLED that is bent and folded, and mass-production of foldable OLED with ultra-thin glass (UTG). The president Sungchul Kim had a doctoral degree in physics at Kyung Hee University and served as head of OLED development, Head of the display research center, and Head of the Mobile…

In January 2020, an annual letter sent by CEO Larry Fink of BlackRock, the world’s largest asset management company, to the CEOs of major corporations became a hot topic. The letter said BlackRock would reflect climate risk and ESG factors as key elements for investment decision-making. Blackrock explained, “By looking at the environmental, social and governance factors, investors can effectively gain essential insights on corporate management, and this also allows them to get a long-term outlook for the company”. Through the letter, BlackRock conveyed its ambition to carry out sustainable investment strategies that embed ESG insights into traditional investment methods. Meanwhile, the European Union (EU) began to actively utilize ESG strategies by introducing regulations on ESG disclosure and classification systems and to apply them to non-EU financial companies that sell financial products in Europe as well as most European financial companies. Korea is on the same page too. In March, the National Assembly launched the “ESG Forum” and held an inaugural and commemorative seminar. 58 ruling and opposition lawmakers and 128 organizations including companies, financial institutions, and ESG-related specialized agencies…

A number of market research companies predicted that the global smartphone market would recover, driven by the proliferation of 5G smartphones and unleashing pent-up demand after COVID-19 crisis. TrendForce, a world leading market intelligence provider, analyzed that smartphone sales will increase by 9% year-on-year to 1.36 billion units. Another global market research firm, IDC, forecast that smartphone market volume in 2021 will grow by 11.4% year-on-year as market is widened with 5G smartphones at accessible price and foldable smartphones. As such, the expected growth in the smartphone market is fueling anticipation of the expansion of smartphones featuring OLED displays that vary from premium smartphones with new form factors to mid-range ones at highly accessible price points. In today’s Samsung Display newsroom article, let’s look at various smartphones with OLED screens we can expect this year. Market share of OLED displays for smartphone continues to grow year by year OLED displays are rapidly gaining revenue share in the global smartphone market. In a recent report, Omdia, a global technology research firm, analyzed that the revenue of OLED displays in the smartphone…

The automotive display has emerged as a core component of a car that provides essential driving information to drivers and passengers. The time has begun when a single display in a car to replace essential car devices such as gauge cluster needles or car stereo with physical buttons. On top of this trend, the pandemic-triggered social distancing measures encouraged people not to use public transportation and to spend more time in a car, boosting the adoption of automotive displays. Now, displays are more than just a navigation and media playback device but serve entertainment functions from watching movies, listening to music, and playing games. Automotive Display, an essential component of a car Only five years ago, displays mounted on a car featured limited functions. A few years ago, in the instrument cluster, a 3.5-inch or 4-inch display that delivers vital vehicle information was often placed in both sides of the gauge cluster needles. This display mirrors driving information, including a trip computer, vehicle’s driving performance status, average fuel economy, digital speedometer, vehicle settings, and advanced driver assistance system (ADAS). Information…

Has just supplied its low-power OLED panel featuring ‘Adaptive Frequency’ technology to Oneplus and OPPO Low-power OLED display technology key to accommodating increased smartphone usage from pandemic-triggered hikes in virtual interaction and steady 5G network expansion After premiering ‘Adaptive Frequency’ low-power OLED display technology on the Samsung Galaxy Note 20 smartphone late last year, Samsung Display said it is seeing increasing interest from other global manufacturers for these power-saving display panels, which are well-suited to 5G phones. OPPO, the largest smartphone manufacturer in China, is the first Chinese smartphone maker to adopt the Adaptive Frequency technology. OPPO’s new flagship lineup, the ‘Find X3’, features the Samsung Display’s OLED panel with a refresh rate* that varies depending upon the application in use. OPPO said that it is seeing its premium phone’s total power consumption cut as much as 46 percent. Samsung Display’s Adaptive Frequency technology minimizes power consumption by automatically adjusting a display’s refresh rate for the application being used at any given moment. For instance, the adaptive refresh rate enables the OLED panel to reach 120Hz when playing a fast-moving…

The number of mobile game users has dramatically increased due to the stay-at-home time. Several global smartphone manufacturers are scrambling to launch gaming IT devices to serve the growing gaming market. It includes smartphones and laptops that adopt high-resolution displays. Let’s meets the extraordinary features of the Samsung OLED.

Enjoy immersive experiences with any content through Samsung OLED with vivid colors and fast response time!With emitting less blue light, Samsung OLED offers more relaxing viewing environments. Samsung Display will create a smarter daily life with the best technology ever.

– Actively engages in corporate social responsibilities, befitting global companies – Newly establishes the Sustainable Management Secretariat and the company-wide consultative body to carry out ESG strategy in earnest Samsung Display Chief Executive Officer Joo Sun Choi announced that the company will further boost its environmental, social and governance (ESG) involvement from 2021. Samsung Display joined RBA membership to take the initiative among local display producers in driving ESG-centered management strategy in accordance with global trends. “As a global leader in display industry, Samsung Display has been prioritizing environmental and social values in the entire process of product manufacturing” said Jaeho Shin, Executive Vice President and Head of the Display Management Office at Samsung Display. “Moreover, we will further evolve into a global company that earns trust from our customers and members of society, and that dedicates to the development and happiness of humanity” he added. The Responsible Business Alliance (RBA), the world’s largest industry coalition dedicated to corporate social responsibility in global supply chains, sets out and holds members accountable to RBA Code of Conduct based on a number of…

Samsung Display once again is shaking up the smartphone marketplace with two of its most efficient OLED features — an “adaptive refresh rate” and “super touch™” technology.  The “Adaptive Refresh Rate” enables smartphone users to enjoy a refresh rate that varies from 10Hz to as much as 120Hz, based upon the application in use at any given moment. This can sharply lower the amount of power consumed each day, while producing even more dazzling images for video games, movies, and educational materials.  Samsung Display’s Adaptive Refresh Rate efficiently reduces power consumption by automatically adjusting the refresh rate of any series of images, to supply only as much resolution as needed for whatever the user is viewing. Thanks to its adaptive refresh rate, Samsung Display said that power consumption in mobile devices can become up to 22 percent more efficient, making this an exceptional display panel technology for 5G smartphones. Now being used in the Galaxy S21, Samsung Electronics’ newest flagship smartphone series, the refresh rate can automatically vary from 10Hz for viewing still images on social media to 120Hz for…

Cumulative view count since early January have already recorded about 430K views on YouTube, and 6.38M views on Weibo Many consumers are praising the new OLED-enhanced laptops and expressing a desire to purchase Vlog-style videos on the low-power aspect of OLED laptop displays are also being released A series of videos created by Samsung Display, the world’s largest display manufacturer, to look at the technological excellence of OLED laptop displays is on its way to going viral worldwide. Samsung Display has produced four videos covering all of the major features of OLED displays  for laptops and has posted them on the company’s YouTube channel once a week since January 4th. So far, the total YouTube view count for the series has reached 429K views. This is in addition to 6.38M views on Weibo, the well-known Chinese social media. The first in the four-video series, titled ‘Superior Image Quality’, demonstrates the Samsung OLED laptop display’s wide color gamut and extremely life-like image quality. The second video clip, ‘Eye Friendly’, describes OLED’s unique technologies, which deliver faster response times and sharply decrease…